Company

One company: the Pulse Platform and the people who implement it.

Pulse builds operations software and AI agents on Salesforce, starting with home care, behavioral health and skilled nursing. Pulse Professional Services (formerly Madison Ave Consulting) has delivered Salesforce projects in healthcare, nonprofit, financial services, real estate and technology since 2018.

What we do.

Workflows that move. AI that asks first.

The Pulse Platform.

Healthcare operations software built on Salesforce. Pulse runs referral intake, admissions, caregiver recruiting and field outreach for home care, behavioral health and skilled nursing operators. One license is $89 per user per month, with custom Enterprise pricing at 500 or more users. See the platform

AI that asks first.

Pulse AI Agents, built on Agentforce, answer questions from your Pulse records and wait for a person to confirm every change. The Pulse Core workflow agent, built on Claude from Anthropic, proposes next steps for your team to approve. How Pulse uses AI

Pulse Professional Services.

Senior Salesforce architects since 2018, with 373 projects completed and a 4.9 out of 5 rating on AppExchange. We implement Pulse, build AI agents and deliver Salesforce projects for any industry. Meet Professional Services

Where we focus.

Healthcare comes first. Pulse Core and Pulse Professional Services bring the same approach to other industries.

  • Home care Non-medical home care and skilled home health agencies.
  • Behavioral health Addiction treatment and recovery programs, mental health programs and ABA providers.
  • Skilled nursing SNF and long-term care operators.
  • Multi-location enterprise Operators running many locations and absorbing acquired clinics.
  • Beyond healthcare Pulse Core runs workflows on any Salesforce object. Its customers today are healthcare organizations, and in other industries we build with Pulse Professional Services.
  • Salesforce projects Pulse Professional Services implements Salesforce and builds AI agents for financial services, nonprofit, real estate and technology teams, with or without Pulse.

More about Pulse.

About.

How a Salesforce consulting team came to build Pulse, and who leads it. Read about Pulse

Partners.

Pulse is built on Salesforce and builds with Claude. See the platforms we build on and the systems we connect. See our partners

Customer stories.

Pulse deployments and Professional Services engagements, each labeled so you can tell which is which. Read customer stories

Resources.

Articles from the Pulse team for healthcare operators. Browse resources

Support.

Help for Pulse customers: open a case by email or sign in to the knowledge base. Get support

Contact.

Book a demo, start a Professional Services project or ask about a partnership. Talk to Pulse

Talk to the team.

Book a demo of the Pulse Platform, or bring a Salesforce project to Pulse Professional Services.

Book a Demo