Industries

Pulse beyond healthcare.

Pulse Care is built for healthcare. Pulse Core runs workflows on any Salesforce object, and Pulse Professional Services (formerly Madison Ave Consulting) has delivered Salesforce projects across financial services, nonprofit, real estate and technology since 2018.

The use cases on this page are examples of workflows Pulse Core can run. Pulse Core customers today are healthcare organizations. Every story on this page is a Services engagement: a Salesforce project delivered by Pulse Professional Services.

Jump to: Healthcare, Financial services, Nonprofit, Real estate, Technology

Healthcare.

Healthcare is where Pulse started. Pulse Care runs referral intake, admissions, caregiver recruiting and field outreach for home care, behavioral health and skilled nursing operators, on Pulse Core. See Pulse Care

Care settings: Home care, Behavioral health, Addiction treatment, ABA therapy, Skilled nursing, Multi-location enterprise

Need Salesforce work beyond Pulse? Pulse Professional Services has completed 53 healthcare projects since 2018. See the Healthcare practice

Financial services.

For financial services and insurance teams that move client work through approvals, service requests and reviews.

  • Use case: client onboarding. New clients move through each onboarding step, with every approval recorded on the client record.
  • Use case: service requests. Requests are routed to the right team, with SLAs and the time spent in each stage tracked.
  • Use case: review cadences. Scheduled client reviews run as workflows, with each step, owner and due date in view.

The Kilpatrick Group: Tableau reporting

Services engagement. The Kilpatrick Group, in the pre-need insurance market, had a monthly Tableau reporting cycle that kept failing. Pulse Professional Services untangled the data model and set up a QA process that made the reporting dependable. Read the Kilpatrick reporting story

The Kilpatrick Group: campaign management

Services engagement. A digital transformation of the work order and campaign management process on Salesforce, saving 180 hours a year on work orders. Read the Kilpatrick campaign story

Financial Services practice

Salesforce delivery for financial services and insurance teams, from Pulse Professional Services. See the Financial Services practice

Nonprofit.

For nonprofits that run programs, grants and volunteers, and need to see every participant and every step.

  • Use case: program enrollment and case management. Participants move from application to enrollment to active case work, with an owner on every step.
  • Use case: grant application review. Applications move through review stages, with each reviewer and decision recorded on the application.
  • Use case: volunteer onboarding. Volunteers move from sign-up through screening and training to their first assignment.

WFUNA

Services engagement. Pulse Professional Services built a Salesforce foundation for the World Federation of United Nations Associations, covering program management, contacts and its flagship WIMUN initiative. Read the WFUNA story

The Hansen Foundation

Services engagement. When New Jersey approved its peer recovery program with a short runway to launch, The Hansen Foundation went live on Salesforce Health Cloud, with the coaching team trained and recovery goals tracked from the start. Read the Hansen Foundation story

Nonprofit practice

Salesforce for nonprofits that run real programs, from Pulse Professional Services. See the Nonprofit practice

Real estate.

For commercial real estate teams that keep deals, properties and tenants in one system.

  • Use case: leasing pipeline. Prospects move from inquiry to tour to signed lease, with every step tracked. The Pulse Core product demo runs on a leasing workflow like this one.
  • Use case: property onboarding. New properties move through intake, documents and listing, with an owner and due date on each step.
  • Use case: tenant requests. Tenant requests are routed to the right team, with SLAs and the time spent in each stage tracked.

NNN Pro

Services engagement. A phased Salesforce foundation for a commercial real estate operation, with deals, properties and tenant relationships in one system, kept aligned with the business through Beyond, our long-term managed services. Read the NNN Pro story

Dochter & Alexander

Services engagement. Pulse Professional Services mapped this brokerage's process end to end and built a Salesforce platform that automates it around how its brokers work. Read the Dochter & Alexander story

Florida Medical Space

Services engagement. A Salesforce CRM built around how medical office real estate transacts, for a firm that specializes in space for healthcare practices. Read the Florida Medical Space story

Pulse Professional Services delivers Salesforce for commercial real estate teams. See the Real Estate practice

Technology.

For software, media and advertising technology companies that run onboarding, renewals and handoffs between sales and service.

  • Use case: customer onboarding and implementation projects. Each new customer moves from kickoff to go-live, with SLAs and the time spent in each stage tracked.
  • Use case: renewals. Each renewal moves through review, quote and signature, with an owner and due date on every step.
  • Use case: deal desk to case management. A closed deal hands off to case management with the context the service team needs, and every handoff is tracked.

Honeycomb.io

Services engagement. Salesforce CPQ with a custom amendment, approval and template architecture, built for a developer-first B2B SaaS company. Read the Honeycomb.io story

Sprinklr

Services engagement. Conga CLM on Salesforce, replacing a mix of email, shared drives and paperwork with one source of truth for contract negotiation. Read the Sprinklr story

MadHive

Services engagement. Conga CLM on Salesforce for a connected TV and programmatic advertising company, so IO management, credit memos and product line items live in one system. Read the MadHive story

Moloco

Services engagement. A first-phase Salesforce build, followed by an ongoing monthly service subscription, for a performance advertising company. Read the Moloco story

A publicly listed digital technology company

Services engagement. A CPQ implementation with a legal operations workflow that connects deal desk activity directly to case management. Read the CPQ and legal operations story

Pulse Professional Services

Senior Salesforce architects on every engagement, for any industry, since 2018. See Professional Services

Want to talk it through with the people who would build it? Pulse Professional Services scopes every engagement before work starts. Talk to Professional Services

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