Healthcare practice
Salesforce and AI consulting for healthcare operators.
Pulse Professional Services (formerly Madison Ave Consulting) implements Salesforce and builds AI agents for home care, behavioral health, post-acute and health technology teams. 53 healthcare projects since 2018.
We understand the workflows, the compliance and the realities.
Healthcare is our deepest practice. We know what a good home care intake looks like, why MLTC enrollment is painful and how EVV changes caregiver behavior.
- Home care operations. Intake, authorizations, caregiver scheduling, EVV compliance and billing. We know where the friction lives and how to remove it.
- HIPAA-first architecture. We design sharing rules, role-based access and field history tracking into healthcare builds from the first sprint.
- Managed care and MLTC. Enrollment flows, referral pipelines and member outreach for managed long-term care operators.
- EMR and clinical integration. Customer-specific Kipu and ZenCharts integrations for treatment providers, and the Pulse Connect HHAeXchange connector for home care agencies.
Pulse or a custom build?
When your process matches Pulse Care, we implement Pulse. When it does not, we build on Health Cloud and the Salesforce clouds you already own.
Implement Pulse Care.
Referral-to-admission intake, caregiver recruiting and field outreach, configured for your programs by the team that builds Pulse. Americas Home Health went live on Pulse in seven weeks.
Build on Health Cloud.
For workflows Pulse Care does not run yet, we design and build on Health Cloud and the other Salesforce clouds you already license.
Extend Pulse.
Pulse runs on Salesforce, so we can add custom objects, flows and integrations around it for the parts of your operation that are yours alone.
Pulse Care runs referral-to-admission intake, caregiver recruiting and field outreach for home care, behavioral health and skilled nursing operators. See Pulse Care
AI agents for care teams.
We design, build and support Agentforce agents for intake, recruiting and field teams, on data and processes we map first. We also deploy Pulse AI Agents, built on Agentforce. Staff ask about a referral, patient, applicant or schedule in plain language, get the answer from Pulse records they can already see, and confirm any change before it is saved.
When a use case could run on Agentforce or on Claude, we help you choose the right fit for each one. See the AI practice
Healthcare customer stories.
A services engagement is a Salesforce project delivered by Pulse Professional Services. A Pulse deployment means the customer runs Pulse.
Anchor Health
Pulse deployment. Anchor Health doubled the caseload each intake rep handles with no added headcount, and went from kickoff to production across 3 states in 6 months. Read the Anchor Health story
Edison Home Health
Services engagement. A senior team made Health Cloud the operating system for the whole agency, from referrals and intake to scheduling, billing and compliance. Edison was later acquired into Help at Home. Read the Edison Home Health story
Help at Home
Services engagement. A multi-year Salesforce partnership with one of the largest home care operators in the country, covering enterprise architecture, state launch planning and ongoing expansion. Read the Help at Home story
Centers Health Care
Services engagement. Marketing Cloud journeys across email, SMS and advertising for a New York post-acute, skilled nursing and senior services provider, with ongoing support. Read the Centers Health Care story
Bluecrest Recovery
Services engagement. We fixed and extended the integration between Salesforce and ZenCharts, built the Salesforce workflow that sits beside Kipu, and provide ongoing admin support. Read the Bluecrest Recovery story
The Hansen Foundation
Services engagement. New Jersey approved the foundation's peer recovery program on a short runway. We stood up Health Cloud for its recovery coaches in time for launch. Read the Hansen Foundation story
Keep exploring: Pulse Care, AI practice, Free org health check, All customer stories, Professional Services overview
Prefer to start in writing? Tell us about the project and we will set up a working session. Talk to Professional Services
Talk to Professional Services.
Tell us about the process that slows your team down, and a senior Salesforce architect will set up a working session.
Talk to Professional Services