Pulse Professional Services (formerly Madison Ave Consulting)
Senior Salesforce and AI delivery, for any industry.
The team that builds Pulse also implements Salesforce for organizations in healthcare, nonprofit, financial services, real estate and technology. Senior architects on every engagement, since 2018.
373
Projects completed.
53
Healthcare projects since 2018.
4.9 out of 5
Our rating on Salesforce AppExchange.
7
Multi-year client partnerships.
What we do.
Strategy and delivery from one senior team, from the first workshop to the last workflow going live.
- AI and agents Agentforce agents for intake, recruiting and field teams. Claude work too: choosing between Agentforce and Claude for each use case, setting up Salesforce in Claude, and tools we build with Claude, such as our free org health check.
- Salesforce implementation Sales, Service, Health, Experience and Marketing Cloud, delivered against clear goals, defined milestones and firm timelines.
- Digital transformation We map how the business runs today, design the target operating model and run the rollout until the last workflow is live.
- Beyond managed services A long-term partnership that keeps your org aligned as the business changes: platform health, admin and training, release management and roadmap ownership.
- Data and integration Migration, cleansing, integration architecture and reporting, so leaders see numbers they can act on.
- Talent services Certified admins, developers, architects and project managers, embedded with your team.
We also implement the Pulse Platform. Our own team takes every Pulse customer live. See the Pulse Platform
Practices.
Our deepest roots are in healthcare. We deliver the same senior work wherever Salesforce runs the business.
Healthcare
Home care, behavioral health, post-acute and health technology teams, with 53 healthcare projects since 2018. Explore the healthcare practice
AI
Agentforce agents, Claude work and the data readiness that comes before both. Explore the AI practice
Nonprofit
Program management and peer recovery programs on Salesforce, for organizations such as WFUNA and The Hansen Foundation. Explore the nonprofit practice
Financial services
Reporting and campaign management for financial services and insurance teams. Explore the financial services practice
Real estate
Properties, deals, tenants and leasing for commercial and medical office real estate teams. Explore the real estate practice
Talent services
Salesforce admins, developers and architects, matched by people who do the work. Explore talent services
How we work.
Every phase has an owner and a deliverable, whether we are rolling out Salesforce, shipping an agent or leading a transformation.
Discovery.
We listen first: workshops, stakeholder interviews and a close look at how your team works today.
Architecture.
A blueprint with milestones, deliverables and success measures, agreed before the build starts.
Build.
Certified architects and engineers build against the plan, with weekly check-ins.
Handover.
Training, documentation and ongoing support, so your team owns the result from day one.
What we hold ourselves to.
- Precision Every field, flow and permission set is intentional. The build you inherit is the build that was designed.
- Senior craftsmanship The team that wins the work is the team that does the work.
- Candor We raise scope creep, technical debt and timeline risk early, while they are still cheap to fix.
- Outcomes over hours We measure an engagement by what changed for the business: admissions, pipeline, hours saved.
Start with a free org health check.
A free, read-only Salesforce org health check is the easiest way to start. We use Claude to produce it, and it shows where an AI agent would help and where your data needs work first. See how the health check works
Services engagements.
A few of the Salesforce projects behind the numbers. Each story is labeled, so you can tell a Services engagement from a Pulse deployment.
Edison Home Health
Services engagement. A senior team made Salesforce Health Cloud the operating system for the whole business. Edison grew 10x on Salesforce, then was acquired into Help at Home. Read the Edison Home Health story
MadHive
Services engagement. We implemented Conga on Salesforce for this connected TV advertising company, so insertion orders, credit memos and line items run through one flow that legal and finance both see. Read the MadHive story
NNN Pro
Services engagement. A phased Salesforce build for commercial real estate properties, deals and tenants, then long-term managed services from the team that built it. Read the NNN Pro story
The Hansen Foundation
Services engagement. When New Jersey approved its peer recovery program with a two-week runway, we stood up Salesforce Health Cloud and trained the coaching team in time to launch. Read the Hansen Foundation story
"The team was incredible! They accomplished a project which took 3 months at my previous company in 1 month at Dandy." Raymond Miao, Director of Strategy, Dandy.
Pulse deployments and Services engagements, side by side. See every customer story
Prefer to start in writing? Send the Professional Services team a note
Talk to Professional Services.
Tell us about the org, the process or the agent you want to get right, and a senior architect will set up a call.
Talk to Professional Services