Moloco: Salesforce Foundations and Ongoing Partnership for a Performance Advertising Leader
Services engagement
Moloco’s business runs on machine learning and real-time bidding across mobile advertising. The pace inside a company like that is not the pace most SI engagements assume. The partnership between Moloco and Pulse Professional Services (formerly Madison Ave Consulting) was built for the cadence: phased delivery, change orders scoped cleanly, and a monthly subscription model for sustained work.
How the Engagement Is Structured
- Phase 1 SOW. Scoped the foundational Salesforce work against clear deliverables so Moloco could see value without waiting for a year-long engagement to complete.
- Agency change order. When scope evolved, the change order process was transparent and quick. No ambiguity, no runaway hours.
- Monthly service subscription. Ongoing partnership through a predictable monthly subscription model. Sustained senior access without the cost and friction of per-project SOWs.
Why This Model Works for AdTech
AdTech businesses have predictable quarterly spend for technology services, but unpredictable week-to-week demand. The subscription model gives operators like Moloco a senior Salesforce team on retainer, available for strategic work and surge capacity, without having to write a new SOW every time a priority shifts. It’s the closest thing to having an in-house architect without the headcount.